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10 Reliable Search Engine Optimization Tips

10 Reliable Search Engine Optimization Tips

A Few Tips About Search Engine Optimization to Rank Fast!

The term Search Engine Optimization is whispered with awe among most content creators. Those who have the ability to master this art are respected by article marketers near and far. But it does not have to be as hard as most people make it out to be.

Reading through some of the articles on the internet about search engine optimization (SEO) can be a daunting task.  Furthermore, trying to follow some of the guides can be even harder.

I personally spent $100’s – yes, i said $100’s of dollars on special SEO tool kits, advice, etc. trying to find that silver bullet that would shoot me to the top of the charts on Google and Bing to no avail.  You know what I found out?  I was trying way to hard.

I was so focused on trying to get to the top that I forgot the whole point was to write informative articles that would actually help people do something or resolve an issue they were having.

Search Engine Optimization for the Good of the People

With the exception of social media sites, a search engine is usually the first place a person goes to on the internet.  Whether or not they find your article is going to rely on a whole host of factors. SEO guidelines are not in place to make it harder to write an article, but to make sure your article is written correctly and stays on point.

Knowing how to write an article and picking out the right set of keywords, semantic phrases and how to structure your article can be a daunting feat for some, but with just a few tips and some common sense search engine optimization does not have to be an arcane science.

This may seem like an exaggeration, but  the difference between a yacht and a boat best symbolizes the difference between the amount of traffic your website will get when you apply proper SEO techniques for your articles and content. Yes, Search Engine Optimization is that powerful but not an over night process.

It consist of more than just good writing skills and placement of keywords as well.  I have seen articles on page 4 of Google that had perfect on page SEO but no backlinks or social signals to back them up.  A lot of good content gets lost that way, so yes – there is an art to search engine optimization.

Why should I SEO my Articles?

Its obvious, right? Practically anyone who needs information logs onto the Internet to find it, and almost every single one of these information-seekers goes straight to search engines. There is probably no need to question that.

The main objective in Search Engine Optimization is to increase a websites page ranking with the search engines. The higher your sites page rank is, the closer to the top of the Search Engine Results Pages or SERP’s you are. The majority of people who use Google, Bing or whatever search engine  they choose are going to click within the first 1 – 3 results. So the closer you are to being in the top 3 to 5 hit’s the higher the chances of getting clicked on.

The more times people choose your result over someone else’s will also increase your chances of climbing from number 5 or 6 to number one.  That is why I mainly choose to concentrate on my SERP or my search engine result.

SEO Keywords and Links

The 2 most crucial factors when trying to rank on any search engine are keywords and links. Keywords are what people type into a search engine to look for content pertaining to their search. Links are what people follow not just from the search engine result pages but also from other articles, apps or a multitude of other sources that lead to your article or website.

First, your article should contain keywords and key phrases that are relevant to your subject and most likely very sought after by your target audience. Some keywords will be looked for more than others.

For example the keyword best dog has a search volume of 9,900 while labrador retriever has 165,000+ !  Both are about the same subject manner but one is more to the point.  So you would write an article about the labrador retriever instead of just best dog.  that’s the difference between a broad keyword and a specific keyword.

A lot of time you have to use a lot of empathy or put yourself in someone else’s shoes when performing search engine optimization for your articles. Also, I found the best tools you could ever use when doing this as well: a cup of coffee an an ounce of common sense. Hands down way better than the $200 tool kits you find elsewhere.

Search engine optimization has become an industry with companies offering online and offline tools that have big promises with few results. They usually charge for this service, but here’s a couple of free ones for you.

To make sure the keywords your using are high quality and your able to link out to reliable resources that will help your readers you can use the Google AdWords Keyword Planner.

However, I prefer another tool that is free and in my opinion a bit better: Neil Patel’s Ubersuggest. Ubersuggest will not only tell you how relevant your keywords are but will also point out content creation ideas and backlinking strategies.

Links are as Important as Keywords and Search Engine Optimization

As important as keywords are, linking can be even more important. Linking to resources on your website as well as other high quality website will actually boost your rankings. But, don’t go placing as many links as you can on your site.

Make sure they are relevant links. Make sure the websites you link to have relevant content that compliment your articles so they are actually helpful to your visitors.

To get other relevant websites to link to your website or articles is an art all unto itself and will be covered in another article.  Just keep in mind that adding the nofollow tag to your links is of no help anymore. This use to help with something referred to as ‘traffic-sculpting’ but that is over with now.

This is why the concept of Search Engine Optimization branches out further into backlinking and interlinking strategies as well as relevant content creation and keyword research.  Sounds complicated but just focus on SEO and the SERP you fashion for your articles for now.

So, without further ado, let’s get into the top 5 Search Engine Optimization Tips.

Tip #1 – SEO Your Title

Search engines display only the first 50-60 characters of a page’s title in their search results, so make sure your keyword is ‘front-loaded’. In other words, try to make it the first word or close to it in the title of your article.

Back up your keywords with some power words. Power words add meaning to your keywords and persuade people to take action. Enchanting Marketing has a huge list of power words that can help you out.

Also use numbers in your headlines. Numbers are a proven way to get people to click your links and one study even shows it will increase your CTR (click through ratio) up to 12% to 25%!  The guys over at The Write Direction have a great article on this very subject.

Tip #2 – SEO Your Meta Description

Make sure to include your keyword in the first sentence of the first paragraph of your article. The meta description, or that small blurb you see that shows up in Google search results should have your keyword and at least one semantic-type keyword as well.  Semantic keywords are words that are not your keyword but mean the same thing.

Tip #3 – Using Your Keyword in the URL

The URL of your article is determined by the title of your article.  In WordPress the URL or slug as  it is referred to is automatically generated based on your title so if your title has the keyword then this should be done for you. If it is not in there then put it there before you publish your article.

Tip #4 – The 10% Rule

Place your keyword in the first ten percent of your article, usually the first paragraph along with some semantic keywords as well.  It would only make sense that you would start off the article this way. Do not over optimize or stuff keywords into your article.  This will make for a hard read and will get you penalized by search engines.

Tip #5 – SEO Your Subheadings

Subheadings are important as they help a reader navigate your article.  They are also important for SEO as any web crawler will be able to make sure the article is staying on point. Yes, search engines are that smart and they are only getting smarter. Over doing this suggestion can actually get you penalized as well.  That’s where semantic keywords come into play. In order to tone down the over use of keywords, substitute the semantic keywords.

Tip #6 – Use Keywords in the ALT tag of your Images

In the Alt Text section of your featured image of your post describe the purpose of the image using your keyword in a meaningful way. Did you know people actually use the Google image Search almost as much as the regular search function on Google? Anchor the featured image to your article so they can find their way to your article.

Tip #7 – Link to External Resources

Don’t be stingy.  Link to some external resources that have a high domain authority to help your readers out. I mention the high domain authority or DA because it will help you out. Make sure the links are a mixture of follow and use the ‘nofollow’ tag if it is to a domain with little or no authority.

Tip #8 – Keyword Density

Keyword density is simple. It is the number of time your keyword shows up in an article as opposed to the amount of words in the article. In other words it is measured as a ratio. You want this ratio to be just right and don’t over do it or your article will look spammy and you can kiss that top search engine ranking good bye.

So how do you keep track of your keyword ratio?  Read on…

Tip # 9 – Get the Right SEO Plugin

As of this word right here my Keyword Density is 0.93, and the Focus Keyword and combination appears 12 times.

Do you know how I know that? I use a search engine optimization plugin called Rank Math.  I’m not about to start figuring out wild mathematical equations while I’m writing an article so get a great SEO plugin to do it for you.

Rank Math will do everything Yoast seo plugin does but better and free so check it out.  Did I mention it is free?

Tip # 10 – Use a Table of Contents Plugin

Point number 1 is that most people skim an article paying attention mostly to numbers, images and anything else that appeals to the logistical side of their brain. Point number 2 is that most people are probably reading this article on their mobile device. So when your article is over 1,500 words long it can get really easy for folks to get lost. Let’s help out with a table of contents.

This will make it easier for our readers to go straight to the tips they want to read about without having to thumb through the whole article.  It will also create inner linking on your article for a better SEO experience for the googlebot.

The SEO Tips Wrap Up

Search Engine Optimization does not have to be hard. Most of it is common sense. As writers we are here first and foremost to help our readers with articles that are informative, helpful and answer their questions.

Gaming a search engine just to get traffic to your website totally defeats the whole purpose of this. So be mindful and play fair. In the long run your readers will thank you and so will the Search Engines.

 

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