AdWords – Short Explanation on Usage

AdWords – Short Explanation on Usage


Google has created the most effective, directional and easy to assess forms of marketing & advertising. With AdWords, you can reach millions of people in seconds, and get in front of your desired audience and sell your goods or services to visitors throughout the world. Google AdWords is the most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The ads are then chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids. More specifically, who gets to appear on the page is based on and advertiser’s Ad Rank and Score Quality. Below are few tips to consider when creating your AdWords links.

Domain Name – Does it Matter to AdWords?

The domain name of your website is important. It is ideal to make your domain name the keyword or to be in the general market for the keyword. Though you can’t have a domain name for every single keyword but try to get your main keywords in the domain name. Google AdWords considers the domain when assigning the quality score. WordPress will automatically add hyphens to article names which should contain your keyword.  You may want to consider removing ‘stop-words’ such as the, and, if, etc to bring more attention to your keywords.

Neil Patel has a great answer for this question as well:

Should Your Domain Name Contain Keywords to Boost SEO Rankings?

Landing Page Title

You can name your Landing Page file anything you want, and you may consider tailoring the keywords of the page for its purpose. For example, if the keyword is “advert marketing”, you can name your landing page file Advert-marketing.html. This makes AdWords recognize the keywords in the destination URL. Also, human visitors will also recognize the keywords in the landing page URL. It will help convince them that your landing is the page they are a looking for.

Page Title, Meta Tags and Keywords

The title of the page should be the keyword, each page has a title. You can also make your landing page title be the keyword. Use the keyword in the Meta tags and put Meta tags on your landing page. Make sure the keyword Meta tags contains your keyword. Plus, make sure the description tag also contains the keyword. Place the keyword in the content of the page.

So What does it all mean?

You can create a great ad experience for your customer by having your:

  • ad copy
  • landing page title
  • landing page content
  • meta tags and keywords

all line up and match exactly what the customer is looking for.  More importantly you will pay less CPC or cost per click as Google wants to deliver the most relevant ad with the best content experience to the customer.

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